Build a Professional Website & Business Hub
Not just a brochure site that sits there waiting. A complete business hub — public website at the front, CRM and automation running behind it, on your own domain.
About This Workshop
Most business owners build four pages — Home, About, Services, Contact — and call it done. It looks nice. It tells people who you are. And then it sits there passively, doing nothing. Workshop 3 shows you the alternative: a full business hub with four distinct layers. Layer 1 is the public website anyone can see. Layer 2 is a customer login portal where clients access their own bookings and documents. Layer 3 is a manager dashboard for your team. Layer 4 is your super-admin backend with full control. You'll learn the hero section formula that makes visitors stay, SEO fundamentals built in from day one so Google finds you without paid advertising, and a game-changing location pages strategy where uploading a simple spreadsheet of suburbs generates hundreds of dedicated pages — each one targeting a specific local search. Then you'll connect your own domain through a simple DNS setup and go live. You leave with four tangible outputs: a voice brief, a structured handover spec, a live website viewable on your phone, and a launch plan with a target go-live date.
Prerequisite: Workshop 2
Key Frameworks
4-Layer Architecture
Public Visitor → Customer Login → Manager Dashboard → Super-Admin. Front door at the front, powerful systems behind it.
LLM-First Planning
Ask → Refine → Improve → Build. Use AI as your thinking partner before handing the brief to the builder.
The 4-Layer Business Hub Architecture
Layer 1 — Public Visitor: Your homepage, services, about, and contact form. Clean, welcoming, mobile-ready. The handshake that makes people stay.
Layer 2 — Customer Login: A private portal where registered clients access their own bookings, documents, messages, and account history. Completely secure.
Layer 3 — Manager Dashboard: Your team sees leads, tasks, enquiries, and pipeline progress. They update records and manage workload — without accessing sensitive settings.
Layer 4 — Super-Admin: Full control. Edit pages, manage users, change settings, access all data. This is your layer and yours alone.
Each person sees exactly what they need and nothing more — a customer can't see another client's records, a manager can't accidentally edit your navigation.
SEO & Being Found Without Paying for Ads
Every page gets a unique meta title, meta description, and proper heading hierarchy — built in by default, not bolted on later
Image alt text on every visual so search engines understand what they're looking at. Also improves accessibility for visually impaired visitors.
Mobile-first by default: Google judges your site based on how it works on a phone, not a desktop. Over 60% of visits happen on mobile.
AI search tools (Google AI Overviews, Perplexity) reward clear structure and genuine content — the same things that work for traditional search
The future-proof approach: build the right way today and you're ready for whatever search looks like tomorrow
Location Pages — Local SEO at Scale
The game-changer: upload a spreadsheet of 50 suburbs and the system generates 50 dedicated, SEO-structured pages automatically
Each page targets specific local searches — "plumber Newstead", "interior designer Paddington" — where buyers are ready to act
Zero technical knowledge required: a list of suburbs in a spreadsheet → 100+ pages in minutes → update anytime from your phone
Local search traffic is the most valuable kind: people searching for your service in a specific suburb are ready to buy, not just browsing
Domain Connection & Going Live
Step-by-step DNS configuration: update two records in GoDaddy and your branded domain is connected. You do this once.
The hero section formula: Headline (speak to your client's problem) + Sub-headline + Real photo + Primary CTA + Social proof + Mobile test
The LLM-First planning method: Ask → Refine → Improve → Build. Use AI as your thinking partner before you build a single page.
Your four take-home outputs: voice brief, structured handover spec, live website on your phone, and a launch plan with your go-live date
1 person
$299
2 people (+1)
Same company / household
$398
For +1 pricing ($398), contact us
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